When asked to write content for a website, blog, or article most people cringe and avoid the task like the plague. Writing has often been viewed as one of those tasks that everyone knows is necessary, yet no one can quite place an empirical value on it.
Let’s take a deep dive on some of the common roadblocks marketers and business professionals face when attempting to create quality content for their websites, blogs and more.

Top 5 Content Creation Struggles Most People Face

1. No Preparationand Research. Not being prepared on your subject matter and how you want to communicate your topic to readers and prospective customers is a real drawback.  These deficiencies can stall projects to the point that they miss milestones and impact other team members or activities within an organization.
2. Lacking the Proper Tools. It seems obvious but having the right tools for any job just makes it easier and the creation of content is no different.  Lacking research tools, competitive intelligence tools, and resources for enhancing the quality of the final product are hinderances to someone tasked with content creation.
3. Writer’s Block and Distractions.Phone calls, texts, emails, and people just asking for a few moments of your time throughout the day are huge distractions that can stall the creative process. Most people will privately claim that if they need to create content that they prefer to do so in complete solitude because of these very factors.
4. Lack of Time.Overscheduling can cause content creation to be “pushed” to a later date. Or demands placed on someone who has other duties that become a priority really create an environment that encourages content creation to be rushed resulting in a low-quality outcome.
5. Lack of Perceived Value.The person tasked with creating content may believe that their time is better utilized on a different task and thus questions the importance and value of content creation.

Why Using Smart Content is…. Well Smart
Smart Content tackles all of these challenges by implementing a process that not only creates great content at scale but does so with the mission to out rank your competitor websites in major search engines.

Curious?  Take The Next Step
If you would like to learn more about how Smart Content can help your organization, website, or blog get the most out of its content, then we encourage you to contact us today.